5 Reasons Your Brand Needs an Instagram Chatbot in 2022

March 24, 2022
Madeleine Semit
Instagram LogoFacebook LogoLinkedIn Logo

Instagram chatbots represent one of the most untapped areas of value for brands in 2022.

Since the launch of the Instagram Messenger API in 2021, brands now have the ability to develop conversational capability on the platform to forge a 1:1 dialogue with every customer.

When it comes to customer support, a new generation of customers expect instant replies within their native channels and a great brand experience. Not only do Instagram chatbots offer round the clock support at a reduced cost, they provide an infinitely scalable sales channel with an unbroken selling experience.

CMOs looking for a way to supercharge sales and deliver engaging digital experiences within their customers' native channels will be launching an Instagram chatbot this year.

Here's 5 ways Instagram chatbots capture value from every DM

1. Unprecedented 1:1 engagement and experience

Instantly respond to every DM and Insta-story mention and spark delightful brand experiences. Imagine a lipstick brand replying with an exclusive discount code when customers tag them in their insta-story🔥💋😍 Or a music festival sharing a Spotify playlist in-chat to get patrons hyped 🎸

Leverage 'reply to story mentions' to instantly respond to any user that mentions your handle in their story

2. Personalised selling at scale

Instagram bots can do anything from booking a haircut to finding the perfect shade of foundation. Simply tell your customers to slide into the DMs' for instant personalised service, 24/7. Your brand can enhance the experience with an engaging 'in-character' bot persona that mirrors your customers' tone of voice. Bots can also support rich content like product carousels, GIFs and emojis.

Help users transact with your business through embedded links and engaging content

3. Customer data capture on auto-pilot

Every DM provides valuable customer data to fuel future campaigns (e.g. location data, product preferences, birthdays). One tap is all it takes for an Instagram chatbot to sign customers up to brand newsletters - by automatically suggesting the email address connected to a customers' Instagram account.

Collect user data and contact information when they first interact with your page

4. Save hours and dollars

Chatbots handle at least 50% of customer inquiries totally on their own. Save hours across marketing, sales and support with automated chats and intelligent escalation to live agents for complex queries. We typically see clients alleviate 40-60% of time on their total customer support workload

5. Identify valuable DMs faster

Influencers and brands know that golden opportunities can be hard to spot amongst a sea of spam messages. Instagram chatbots can screen DMs for keywords that signal the next great collaboration, brand deal or partnership. The bot expedites high potential messages straight to the right person- i.e. Partnerships Manager.

If you're looking for ways to improve your online customer experience, Instagram chatbots are a great place to start. Chatbots can help you save time and money, while providing valuable data and building relationships with your customers. So what are you waiting for?

Launching our first Instagram Chatbot for Falls Music Festival

With over four years of expertise building chatbots across Facebook Messenger, bot•hello is expanding our service offering into Instagram chatbots. In May 2022, we launched the first Instagram chatbot for Falls Festival. Dropping on the day of the line-up announcement, the bot has been handling inquiries around the clock, from location based event info to connecting customers directly with the ticket sales page. Case study coming soon 😬

Drop us a line to discuss what a Instagram bot could do for your business ⬇️💬

Ready to take your customer experience to the next level?